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Beach Haus brewery set to transform iconic bakery site in Belmar

This article originally appeared in NJBIZ.

Despite its Jersey Shore roots, the East Coast Beer Co. has spent the last four years brewing its products more than 300 miles from any boardwalk, beach or ocean.

But that's set to change later this year. By late this summer, the maker of Beach Haus beer hopes to open its first permanent home in downtown Belmar, taking the former site of the iconic Freedman's Bakery to build its new microbrewery and headquarters.

The transformation of the landmark building leapt forward last month when MB1 Capital Partners, a Wall-based development firm, closed on the Main Street property. The company now plans to redevelop the site into a 36,000-square-foot retail center anchored by the East Coast Beer facility, which it hopes will be a new tourist attraction.

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BeachHausBakery to Become Beach Haus Brewery

This article originally appeared in Globe St.

BELMAR, NJ - A real estate investment partnership has purchased the old Freedman's Bakery building here and plans to convert it into a microbrewery for Beach Haus beer with a tasting room, shops and sightseeing tours.

Joel Brudner of MB1 Capital Partners tells GlobeSt.com that he, his investment partner, and John Merklin – one of the founders of the East Coast Beer Co. - all grew up "down the shore." The beer company, which produces Beach Haus beer, has up to now done its craft brewing in leased facilities in Rochester, NY, though.

A microbrewing facility will be a first for the Jersey Shore.

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MB1 Capital Partners Acquires Former Freedman’s Bakery to Convert into a Brewery

BELMAR, NJ – February 5, 2014 – The creation of the East Coast Beer Co. microbrewery in Belmar took a giant step forward today, as MB1 Capital Partners purchased the former Freedman's Bakery building and established an aggressive timeline for construction.

"We've now closed on the property and will be working closely with Belmar officials in the upcoming weeks as our plans undergo municipal review," said Joel Brudner, a principal of MB1 Capital Partners, a real estate investment firm that is redeveloping the property. "We are moving along on all facets of the project and are eager to create a landmark in Belmar that will further enhance this great shore town with the brewery as a major attraction."

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starnewsFreedman's Bakery to close its doors for good today

This article originally appeared on the Star News Group.

BELMAR — After more than 60 years in business, Freedman's Bakery on Main Street in the borough will close its doors for the last time today.

Freedman's Bakery opened in June 1950, according to Herb Freedman, owner and founder of Freedman's Bakery, and has served the local community ever since. At one time, there were numerous Freedman's Bakery retail outlets in Monmouth County that sold the company's baked goods, which were all made in Belmar.

"I'm very sad and on the other hand a little happy," Mr. Freedman said, noting he is 83 years old and ready to retire.

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1234237 10151686661566234 1622869623 n 2Iconic Belmar bakery could soon become craft brewery with a Jersey Shore theme

This article originally appeared on NJ.com. 

BELMAR – For more than a half century, Freedman's Bakery has been an institution on the borough's Main Street.

By next year, however, the bakery's operations at its high-profile location could cease and be replaced by a completely different business venture – the new headquarters of the East Coast Beer Co.

Representatives from the Jersey Shore-inspired craft beer company – which currently brews four beers, including the popular pilsner Beach Haus – have announced their plans to convert the roughly 30,000-square-foot Freedman's Bakery building into a brewery capable of handling their growing operations, as well as accommodating tours, tastings and a retail component.

"We're very excited about the opportunity that lies ahead for us potentially in Belmar," said Joel Brudner, a partner with the Wall-based real estate investment company MB1 Partners, which has a financial interest in the beer company. "The beer company is a Jersey Shore themed and founded beer company... and the location here in Belmar is very exciting to us and we think it is a very compatible partner for the commerce and tourism business in Belmar."

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Two New Tenants Lease Space At Cedar Knolls Corporate Center


This article originally appeared in City Biz List

Two recent, long-term leases at Cedar Knolls Corporate Center reflect stepped-up demand at the 118,000-square-foot, Class A office property. According to Cushman & Wakefield, Inc., exclusive leasing agent, the newest tenants were drawn by recent building improvements and motivated pricing being offered by MB1 Capital Partners, which acquired the asset last summer.

p–value Communications, a medical communications firm serving the healthcare industry, committed to 8,380 square feet at Cedar Knolls Corporate Center, relocating from a Parsippany address. Chris Conklin and JC Giordano from Jones Lang LaSalle served as tenant brokers.

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MB1 Capital Partners Acquires Cedar Knolls Corporate Center

Cushman & Wakefield of New Jersey Awarded Leasing Assignment

Jul. 31, 2012 - MB1 recently acquired the 118,000-square-foot Cedar Knolls Corporate Center in Cedar Knolls, N.J. The seller was represented by Cushman & Wakefield's Metropolitan Area Capital Markets Group. MB1 Capital Partners has awarded the exclusive leasing assignment for Cedar Knolls Corporate Center in Cedar Knolls, N.J. to the Edison, N.J.-based Cushman & Wakefield, Inc. team of Paul Giannone, Ken Flynn and Kevin Carton.

Located at 240 Cedar Knolls Road, Cedar Knolls Corporate Center is in Morris County at the crossroads of the Morristown-Parsippany office corridor, with easy access to Routes 10 and 24, I-287, I-80 and many local roadways. The multi-tenanted building offers a high degree of flexibility for tenants with spaces available from 1,000 square feet to a full floor of 30,000 square feet.

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